Logistics needs more sex appeal

Mike Wackett, News Editor of Containerisation International, has posted a thought provoking short article in IFW this week with his thoughts on the conclusions of a PWC study.

He comments on some of the things that Archomai have been promoting for a while: increasing the attractiveness of logistics as a career, not just a job; improving training; the increasing importance of logistics training in emerging nations.

One sentence stood out for me: ‘Nonetheless, the PwC analyst added there was “no doubt” that investment was needed in all sectors, and that in particular logistics companies in emerging nations needed to “invest heavily in training, development and education to prepare for a younger workforce, as well as adapting the workplace to support an older workforce”.’

In the UK, with the average age of a truck driver being over 55, that last sentence holds just as true. Are we going to take investment in training seriously now, or will we just wait until we have a serious problem and then be happy to pay way over the top for salaries and the training? It seems to us that investing less, spread across the next 15 years, is the better option.

 

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